Privacy Policy

Last Updated: October 2023

At Daals Store, we believe in creating spaces that are both beautiful and trustworthy. Just as we thoughtfully curate our collections—from tactile Bouclé Sofas and sculptural Calabasas Armchairs to essential Bedside Tables—we apply the same considered care to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit daals-uk.com.

Our approach is guided by our core philosophy: Designed for Real Life, Delivered with Real Care. This extends beyond our products to every interaction you have with us, including how we handle your personal details.

1. Who We Are & Our Audience

Daals Store is a design-conscious furniture retailer based in Inverness, UK, serving a global community of individuals who value quality, texture, and timeless style. Our customers range from first-time homeowners in the UK creating their sanctuary to design-savvy upgraders across the world introducing statement pieces like Accent Chairs or Buttoned Sofas into their homes. We are committed to complying with applicable data protection laws, including the UK GDPR and other international privacy regulations relevant to our global clientele.

2. Information We Collect

We collect information that enables us to provide a seamless, secure, and personalised service.

• Information You Provide: This includes your name, email address, shipping and billing address, phone number, and payment details when you make a purchase or create an account. It also includes any communications with our customer service team.
• Transaction Information: Details of the products you purchase (such as Bed Frames or Bar Stools), payment method, and transaction history.
• Technical & Usage Data: When you browse our site, we automatically collect your IP address, browser type, device information, pages you view, and how you interact with our content. This is gathered through cookies and similar tracking technologies.

3. How We Use Your Information

Your data allows us to deliver the refined and reliable experience you expect from Daals.

• To process your orders, arrange delivery from our Scottish Highlands warehouse, and manage returns.
• To communicate with you regarding your order, account, and any customer service inquiries.
• To process secure payments via our trusted gateways (e.g., Visa, MasterCard, JCB, PayPal).
• To improve our website, product offerings, and customer service based on how you interact with our menus and collections.
• To send you carefully curated marketing communications, if you have opted in, about new collections like Bouclé Dining Chairs or Cantilever Parasols. You can opt out at any time.

4. Sharing & Disclosure of Data

We treat your data with the same discretion we apply to our design process. We do not sell your personal information.

• Service Providers: We share data with trusted partners who perform essential services for us, such as payment processing, order fulfilment, delivery couriers, and IT support. These partners are contractually bound to handle your data securely and only for the purposes we specify.
• Legal Obligations: We may disclose information if required by law, regulation, or legal process.
• Business Transfers: In the event of a merger or sale of assets, customer information may be transferred as a business asset.

5. Data Storage & Security

Security is paramount. We invest in measures to protect your information with the same meticulous attention we give to our product curation.

• Your data is stored on secure servers. We do not store your full payment card details on our servers in Inverness. All payment transactions are encrypted using SSL technology and processed by PCI-DSS compliant payment gateways.
• We implement organisational and technical safeguards designed to protect against unauthorised access, alteration, or destruction of your personal data.
• While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but we work diligently to uphold the highest industry standards.

6. Your Rights & Choices

You have control over your personal information, consistent with applicable law. You have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Update or correct inaccurate data.
• Deletion: Request we delete your personal data in certain circumstances.
• Objection & Restriction: Object to our processing of your data or request we restrict its use.
• Marketing Preferences: Opt-out of marketing emails by clicking the “unsubscribe” link in any email or contacting us directly.

To exercise any of these rights, please contact us at [email protected].

7. Cookies & Tracking Technologies

Our website uses cookies—small text files placed on your device—to ensure the site functions properly, to remember your preferences (like items in your cart), and to understand how visitors explore our collections. This helps us improve your browsing experience, making it as effortless as discovering the perfect Armchair or Bookcase.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

8. International Transfers

As we serve customers globally, your data may be transferred to and processed in countries outside the UK or European Economic Area (EEA). We ensure such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses approved by relevant authorities.

9. Contact Us

This policy is designed to be clear and transparent, reflecting the considered and trustworthy relationship we aim to build with every customer. We may update this policy periodically. The latest version will always be posted on this page.